Fast Fiction was a market stall, magazine, mail order distributor and news sheet that played a key role in the history of British small press comics. It existed in its various forms from 1981 through to 1990 under the stewardship of Paul Gravett, Phil Elliott and Ed Pinsent.
The name was taken from a Classics Illustrated knock-off spotted in the Overstreet Comic Book Price Guide.
Paul Gravett started the Fast Fiction stall at the bimonthly Westminster Comics Mart in London, England in 1981 selling imported European comics, or Bande Dessinée. Having discovered that interesting new comics were being published in short run photocopy form he contacted the creators and offered to sell their comics on his stall and through mail order. Initially this was done for free with a small percentage cut being introduced later. The Fast Fiction stall became the defacto social centre for small press publishers along with the adjoining pub, The Westminster Arms.
Cartoonist Phil Elliott and Ian Wieczorek took over Fast Fiction in late 1981 when Gravett started working for Pssst! magazine leading to him launching Escape Magazine. The bimonthly stall and mail order distro continued along with a regular information sheet listing titles available to order, and a new anthology featuring cartoonists they sold. This was also called Fast Fiction debuting in 1982 with a print run of 100 copies and lasting until 1991 with issues 29 and 30 reviewed in Zum! #1. Ed Pinsent, another cartoonist who had been involved in the cassette culture music trading scene, subsequently took over from Elliott and continued to run things until 1990.
Following the closure of Fast Fiction their mailing list was passed on to Luke Walsh and Mike Kidson who used it to launch the small press comics review zine Zum!.